Vintage Tangee Petal Finish Face Powder C 1943 Sealed

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Vintage Tangee Petal Finish Face Powder c 1943 Sealed container never opened,..... Vintage Tangee Petal Finish Face Powder - "Natural” Shade - Vintage c. 1943 – in a Sealed round cardboard box - New/old stock ....... This is a full 4-ounce size container of “Tangee Petal Finish Face Powder,” in the “Natural” shade. It is in packaged in a lovely soft pink color container and the inner seal covering the powder has never been broken open. This is referred to as “New/Old stock,” stock that is new but has never been opened and used. This Tangee Petal Finish Face Powder product was originally available in six flattering shades: Natural – Peach – Light Rachael – Rachael – Dark Rachael – and Tan. It was released in 1943 during World War II, which is why it was presented in a tasteful looking paper container instead of an elegant looking metal one which was sometimes common before the war. But due to the war, all metal was being reserved for the war effort, so paper and early plastic materials were being used to replace previously used metal containers during that time period. Lipstick tubes, and other cosmetic packaging items were then being made from paper or plastic materials. None of these new cosmetic packaging items were ever as luxurious looking as the previously used metal containers … but there was a war going on in Europe and the Pacific and everyone was proudly and willingly doing their part to contribute to the “boys” fighting over there to end the war so they could come home.........Despite the war, women still desired to feel and look feminine and attractive even if they were going to take the place of the men that used to work in the dirty factories and do all kinds of backbreaking work, just like the men used to do before they went off to war. So having a few cosmetic products such as a lipstick, some rouge and a container face powder sort of picked up the spirits of women everywhere. Especially when they posed for photographs that they were going to send to their husband or sweetheart, women wanted to ensure that they look as attractive as possible in order to boost the morale of their loved one and let them know that they would be waiting for them when they came home. And the photos did greatly boost the morale of the men away from home just as photos do today. .............This Tangee Petal Finish Face Powder and many more Tangee products were created by George W. Luft, a pharmacist and marketer of various Tangee products that he created. The Tangee and George W. Luft names were like a pair of legs, they both depended upon the other in order to walk. Tangee was originally a cosmetic lipstick product, and after some quick success, it blossomed into a very successful line of Tangee cosmetic products that were created and promoted by pharmacist turned business entrepreneur, George W. Luft. ...............George was born in Aurora, Illinois and graduated in 1894 from the Philadelphia College of Pharmacy. After graduating, he was employed as a pharmacist by a drug company. In 1896, he joined two other men and created a small business called the Mercur Drug Company in Mercur, Utah. Unfortunately for George, in 1902 a fire destroyed their small wooden building business as well as the entire town of Mercur. Once their business was rebuilt, George sold his interest in the business and moved to New York City where he took up a position with the American Druggists Syndicate (A.D.S.) .......The American Druggists Syndicate (A.D.S.) was a business that was set up to manufacture and sell proprietary medicines and drug sundries to its members of the American Druggists Syndicate. Such products would cost them less to purchase than it would be by buying other manufacturers products. By doing this, they were able to make a higher profit by making and selling their own products. This system is similar to today’s drugstores selling their own “in-house brand” of say cough syrup, instead a big well-known name brand that costs more to purchase. This created lower costs and higher profit$. By 1916, the syndicate had 25, 000 members, that were required to purchased one share of the A.D.S. stock each month for $10.00. Today, this would be equal to $252.89 each month or $3,034.68 per year for one individual. For 25,000 members each year, this would be $75,867,000.00 per year …. Nice!!! ........... In 1920, George W. Luft resigned from the A.D.S. business and established (with the aid of two investor$,) the George W. Luft Company, Inc. The business was located at 181 Eight Street in. Long Island City, N.Y. (his office was located at 277 Park Avenue in New York City.) His new company was created in order to produce pharmaceuticals and cosmetics that were to be sold under the trade name of Mons. Doriot. One of the many products that were sold by George under the Mons. Doriot name was a Tangerine-colored lipstick. What made it such an interesting and special product was that it was made with a fluorescein dye. A li